Customers try your product and love it. Great! But if you start believing customers will sign a contract and you both will happily work together in the upcoming years, you might be mistaken. Loving and working together for a lifetime are two different concepts. You need to put additional effort into nurturing your relationship for the long term. Then what are those efforts?
These involve creating and implementing positive strategies to enhance customer experience. Making the customers feel what the brand thinks about their convenience and benefits works as a wonderful deal. Once you gain customer confidence, your loyal customer will become brand advocates and promote among peers, which works as a direct stairway to success.
Make your brand more humane.
Today’s customers are smarter. They prefer to choose a brand with a face and willing to build a stronger emotional connection with customers. Therefore, it becomes a need for hours to give customers a face and create connection through storytelling.
Here are some proven ways to engage customers with more personal level;
1. Nominate a brand ambassador
Select a member from the team that can become a face for your brand. You can also pick celebrities or someone who has a face value in your niche community to introduce your product and business purpose.
2. Sell through storytelling
Customers love brand stories. You can create videos for your brand and upload them on YouTube. Remember, these videos should not involve content like “Why my product is the best” or “Benefits of using my product.” But, you should add “how my product can help customers.” Like if you’re selling chocolate, upload videos defining “different ways to use your chocolate,” “delicious recipes with (your brand name) chocolates,” etc. The power of storytelling through video creation can take your business to the next level.
3. Write relatable blog posts.
These days, people prefer to read more blogs on various platforms. These blogs help businesses to boost leads, generate traffic, and attain profitability goals. You can also share captive stories in blogs and give reasons to readers to know more about products or services. To add more, ask your team members to share their product and work experience on the internet or through blog posts. It supports businesses to gain customer confidence through content marketing.
4. Include author bios on your blog
This is very important to keep the customers know more about you and helps to build better bonds. In addition, you can leave a comment on the community where customers share similar experiences.
Use in-product messaging and engage them.
In-product messages are the best strategy to increase customer engagement with your business. Whenever your customers complete any action or miss something while using the app, you can send a message and remind your customers. For this, you just need to choose a reliable customer engagement platform that allows your brand to engage with a mobile audience on a real-time basis. You can also create campaigns for a better onboarding experience.
Besides, you can use customer engagement tools to check two days or two months data and recontact your respondents as often as necessary. A platform for customer engagement assists you to cross-sell and up-sell, rather than sending emails that get unsubscribed to or plainly ignored by the target audience.
Be funny on social media and practice active listening.
Social media platforms are not just to pitch your customers for sales. You can also engage them with funny and informative things. Add new product information such as features, usage, and ingredient details (if needed) to keep the customers updated with your latest products.
To target your audience, you can use a more humanized approach in your posts. You can even take advantage of viral information and guidance into how customers can take advantage of that. To know more about customers’ interests, you can conduct public opinion research and make your product customer-centric.
Even for business promotion, you can use marketing engagement tools such as coupons and promotional offers and capture audience interest in your product. The best thing, you can send these offers via customer engagement tools according to location and catch your consumers at the right time.
Create goodwill with your customers in an affordable way
Making a goodwill gesture for customers serves wonderful results. For instance, if you are celebrating a product or business anniversary, send a trial pack to your loyal customers. You can also give them handwritten notes to ensure that customers are an important part of your team. To add more, discount coupons, special offers, and promotional codes are some fruitful strategies for business success and customer engagement.
If you are involved in the traveling business, send your loyal customer promotional goodie bags that contain your business, product, and service’s success stories with some useful products. Offering discounts on customer’s favorite apparel can help to build a stronger and healthier relationship.
You can fix a schedule through Google meets or some other platform with your customers and ask for suggestions in product improvement. Even if they have some compliments, handle them calmly. These experiences will add a new milestone in business and customer bonds.
Host events and contests
Hosting local meetups, industry events, and content on webinars through online and offline channels is a great way to stay connected with customers. Even if you don’t host your own event, never miss local networking opportunities. You can show off your product to your customers to get to know more about your potential customers. To send business trial products, you can use customer engagement tools, and after delivering, it will be convenient to gather the customer’s feedback. One thing you should not forget, i.e., to click selfies with your target customers and send a personal email later. You can also post it on business social media platforms.
Make customer engagement your priority.
Businesses cannot achieve success without customer engagement. Therefore, make your target audience your priority. You can start by creating your brand image as human for your customers. Post funny and informative content on all social media platforms that can grab customers’ attention. When it’s about communicating with customers, choose customer engagement tools and allow you to know the client’s real-time basis response. Do not forget to create goodwill among customers in a budget-friendly manner. If it is possible, plan events and contests and send trial packings to clients and target audience.