In any organization, the marketing team often has the essential role of ensuring that potential customers can find the product and services and engage with the organization. This means they are always busy and do not have a lot of time to accomplish everything.
That has many teams turning to contractors and expert consultants to help get essential tasks completed. One such expert is an enterprise SEO agency.
SEO, or search engine optimization, is the process of increasing both the quality and quantity of your web traffic and brand recognition through organic search results. The practice is something every business must do because it creates more opportunities to convert potentials into customers.
Even so, according to a 2021 survey by The Manifest, only half of the small businesses invest in SEO. At the same time, nearly all buying experiences (93%) happen because consumers search for them online and find the purchasing opportunities on search engine results.
If your team is one of the many that turns to professional SEO services for help with this work, here are some tips for what to look for in an agency. partner
Make sure the company has strong SEO itself
It makes sense that any white label SEO program that you are looking at should have quality SEO. Do a Google search for different keywords or key terms related to SEO companies and see where they rank. There are also several online tools, such as SEMRush, available that will help you determine how the company or brand ranks in SEO.
Understand their approach
Does their approach to SEO work with your company? Do they understand your organization, your customers, your products or services, and your brands? All companies have different SEO needs, and it is important that any private label SEO firm you are working with not only understands that but shows how they put it into practice with the different businesses they work with.
Look at their KPIs
Key performance indicators (KPIs) — including task due-dates, turnaround times, customer satisfaction scores, ranking tracking — are what you will receive from your enterprise SEO partner that will tell the story of how your SEO is doing. Is it enough? Does it meet your needs? Will it be enough to communicate with any stakeholders or executives you need to communicate with? Ask for examples of KPIs and the reports that the company has used for other programs. This will help you better judge how they deliver and if it works for you.
Find the best SEO partner will take some time and effort on your part, but once you have them, they will make your lives so much easier.